Victoria's Secret

In collaboration with Raya Davis, Jenna Santini, and Riley Randall. This research gives a deep insight into a different approach for Victoria Secret's messaging strategy. Primary and secondary research suggested that nostalgia was the key to regaining the target audience's attention as well as grasping onto a new audience that wants to experience an era they were not apart of. While trends may recycle, Victoria Secret only continues to grow its brands presence with the same iconic bombshell looks.